Privacy Policy for Broad Surf Co.

Effective Date: 11/07/2024

Last Updated: 11/07/2024

At Broad Surf Co., your privacy is our top priority. This Privacy Policy outlines how we collect, use, protect, and share your personal information when you visit our website, www.broadsurfco.com ("the Site"). By using the Site, you agree to the practices described in this policy.

1. Information We Collect

We collect both personal and non-personal information when you interact with our Site. The types of information we may collect include:

• Personal Information:
  This includes your name, email address, shipping address, billing address, phone number, and payment information, which we collect when you make a purchase, register an account, or subscribe to our newsletter.

• Non-Personal Information:
  This includes data such as your IP address, browser type, device information, and usage data, such as pages viewed, time spent on the Site, and your interactions with different site elements. This data is automatically collected through the use of cookies and other tracking technologies.

• Cookies and Tracking Technologies:
  We use cookies, web beacons, and other tracking technologies to enhance your experience on the Site, collect usage data, and remember your preferences. Cookies may also be used by third-party services like Google Analytics for analytical purposes.

2. How We Use Your Information

We may use the information we collect for the following purposes:

• Order Fulfillment:
  To process and fulfill your orders, including payment processing and shipment.

• Customer Support:
  To respond to your inquiries, manage your account, and provide customer service.

• Marketing Communications:
  If you opt in, we may send you newsletters, promotional offers, and updates about our products and services. You can unsubscribe at any time by following the instructions in our emails.

• Website Improvement:
  To improve the functionality and user experience of the Site, based on the usage data collected via cookies and other technologies.

• Legal Compliance:
  To comply with applicable laws, regulations, and legal processes, including responding to legal requests or obligations.

3. Sharing Your Information

We will not sell, rent, or share your personal information with third parties for their marketing purposes. However, we may share your information in the following circumstances:

• Service Providers:
  We use third-party vendors to perform services like payment processing, order fulfillment, email communication, and website analytics. These third parties are authorized to use your personal data only as necessary to perform their services.

• Business Transfers:
  In the event of a merger, acquisition, or sale of all or part of Broad Surf Co., your information may be transferred as part of that transaction.

• Legal Obligations:
  We may disclose your information if required by law, such as to comply with a subpoena or similar legal process.

4. Data Retention and Security

• Data Retention:
  We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. After this period, your personal information will be deleted or anonymized.

• Data Security:
  We implement industry-standard security measures to protect your personal data. However, please note that no method of transmission over the Internet is completely secure, and we cannot guarantee the absolute security of your information.

5. Your Rights and Choices

• Access and Correction:
  You have the right to access and update your personal information. You can do this by logging into your account or contacting us directly.

• Data Deletion:
  You have the right to request the deletion of your personal information. To do so, please contact us at [your contact email]. We will fulfill your request in accordance with applicable laws.

• Opting Out of Marketing:
  If you no longer wish to receive marketing communications, you can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

6. Cookies and Tracking Technologies

• Cookies:
  Cookies are small data files stored on your device when you visit the Site. We use cookies for the following purposes:

  • To personalize your experience on the Site.

  • To analyze website traffic and usage patterns.

  • To remember your preferences and improve the Site's performance.

• Google Analytics:
  We use Google Analytics to track user behavior on the Site, such as the pages you visit and how long you stay. Google may collect and process your data in accordance with its privacy policy. You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.

• Managing Cookies:
  You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but this may affect your ability to use certain features of the Site.

7. International Data Transfers

Broad Surf Co. is based in the United States. If you are accessing the Site from outside the U.S., please be aware that your information may be transferred to and processed in the U.S., which may have different data protection laws than those in your country. By using the Site, you consent to the transfer of your data to the U.S.

8. Children’s Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from individuals under 18. If we discover that we have inadvertently collected data from a child under 18, we will take steps to delete it as soon as possible.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When changes are made, the "Effective Date" at the top of this policy will be updated. Please review this policy regularly for updates.